About

Background

Enterprise UX for financial services and government.

I'm a product designer in Singapore. I've spent the last five years embedded in cross-functional teams across fintech, government, and SaaS — designing complex workflows, building design systems, and figuring out how to ship things that actually work for the people using them.

Most of my work lives in enterprise environments. The users are internal. The processes are dense. The constraints are very real. I like that territory. The design challenge isn't making things pretty — it's making complicated things feel obvious to the people who rely on them every day.

I'm at my best when I'm close to the problem — talking to the people who'll use the thing, sitting with the engineers building it, and figuring out what's worth shipping now versus later. I'm looking for teams that work that way.

How I work

1

Define done in behaviour, no deliverables. A shipped screen isn't the finish line. Changed user behaviour is. I start with what success looks like for the person using the product, then work backwards to the interface.

2

Cross-functional decisions over unilateral ones. The best design decisions happen with engineering and product in the room — not presented to them after the fact. I sit with developers to evaluate what's buildable, and together we scope what ships now versus later.

3

Honest about what shipped versus what was intended. Not every project lands perfectly. I document the trade-offs, the constraints we accepted, and what I'd do differently. That's where the real learning happens.